Page 7 - Taiwan Tobacco Control Annual Report 2015 台灣菸害防制年報(英文版)
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               provided by a total of 3,013 contracted medical institutions, 7,054 qualified medical personnel, as
               well as smoking cessation instructors. Beneficiaries of the service included individuals unable to use
               cessation medication, pregnant women, as well as youths. Overall satisfaction rate of individuals
               attempting to quit smoking reached over 90%.

                    The scope of non-smoking areas in Taiwan was gradually expanded since April 1, 2014 to
               include designated areas in national parks, public parks and other green areas. In addition to
               prohibiting smoking in non-smoking areas, health administrative agencies also actively provided
               consultation and monitoring. Second hand smoke exposure rate in public areas decreased from
               23.7% in 2008 to 7.5% in 2014 (a 70% decrease).

                    Taiwan began enforcing laws for the 6 pictorial warning on tobacco product containers in 2009.
               Subsequent studies found out that these labels increased intents for quitting smoking by about 5%
               while avoidance of smoking in front of children also increased from 58% to 73%, demonstrating
               the effectiveness of the warnings. However, these labels had been used for many years and
               commissioned studies found that smokers have grown increasingly desensitized. Hence, a total
               of 8 new health pictorial warning were publicly released in August 20, 2013. These warnings were
               officially implemented in June 1, 2014 together with a reaffirmation of provisions in the Tobacco
               Hazards Prevention Act, stipulating the use of warning labels to ensure proper understanding and
               utilization use by tobacco products manufacturers.


               Unparalleled performance in tobacco-free hospitals and tobacco-free                                007
               campaigns that approach from the environment to individuals
                    To promote the performance of healthcare organizations in tobacco control and provision of
               smoking cessation services, the HPA committed its efforts in securing Taiwan’s membership in the “ENSH   Foreword
               - Global Network for Tobacco Free Health Care Services” in 2011. This Global Network was established
               in 1999 and is now composed of 21 countries (for a total of 34 members). Taiwan’s Network included
               179 member hospitals, the largest of its scale throughout the world. Additionally, only 27 hospitals
               throughout the world received the prestigious ENSH’s International Gold-Level Award. Hospitals from
               Taiwan would account for a total of 11 such awards, making Taiwan the ENSH member with the largest
               number of winning hospitals, a feat that was unparalleled by the rest of the world. The tobacco-free
               hospital certification program helped hospitals increase the scope of organizational and personnel
               participation in tobacco-free hospital policies and provision of smoking cessation services. Hospitals
               would use every opportunity of getting in touch with smokers to provide effective counseling and help
               them quit smoking for the purpose of creating a tobacco-free healthcare environment and services,
               establishing Taiwan’s unique mutual support network for smoking cessation.


               Creating a smoke-free Taiwan for our smoke-free generation
                    Tobacco control was included as a key administrative topic in Taiwan for the Golden Decade
               Mega Plan. Our objective would be to reduce adult smoking rate from 20% in 2010 to 10% in 2020,
               effectively halving smoking rate within a scope of 10 years. In the future, the HPA will continue to learn
               from experiences of other countries and continue to build a national consensus in order to build a
               comprehensive tobacco control policy. Examples would include: gradual expansion of non-smoking
               areas, releasing new health warning labels for tobacco products containers and revising the adequate
               areas for such warnings, strict prohibition of tobacco product advertisements, adjusting tobacco product
               health and welfare surcharges, and provision of comprehensive second generation smoking cessation
               services. We will also be adopting multi-pronged tobacco control strategies to safeguard the health of
               fellow citizens, create a smoke-free Taiwan, and lead the way towards a smoke-free generation.
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